2014 Vintage Glam Wedding Presentation


Please join us and the celebrity wedding planner Kevin Covey on this special occasion on the evening of Wednesday, April 23, 2014 at La Mirada Golf Course (15501 E. Alicante Road La Mirada, CA 90638).

Our wedding consultant students will be presenting a showcase of 2014 Vintage Glam Wedding. Mr. Covey will be our keynote speaker talking about “Weddings Today.” He will share what you need to know to run a successful business in this amazing wedding industry and 2014 wedding trends.

We will have a raffle drawing for a brand new wedding gown to one of the brides that attending the event, plus many other awesome gifts. Please tell your family and friends to join us on the evening of 4/23!

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We want to thank our fabulous sponsors for our students’ graduation presentation:

Apricot Letters
Celebrations! Party Rentals
Exotica Designs
La Mirada Golf Course
OC Brides
White Feathers Events

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If you would like to become a member of OC Brides please click HERE to download the membership kit. Thank you.

Our Summer School is Now Enrolling!


Whether you want to become a wedding planner, a wedding coordinator, a wedding designer, a wedding photographer, or even a wedding DJ, our wedding consultant certification program will provide you all the skills you need to start your own successful wedding business. We are not just teaching you how to do weddings, we are showing you how to start your wedding business, promote it and profit from it.

Our 2014 Spring program is fully enrolled. The next Certificate Program for Wedding Consultants will begin on July 8, 2014. Class sizes are limited, so we recommend enrolling early to guarantee a place in the class. To reserve your seat, you must sign up for the program and pay the $100 enrollment fee via Eventbrite.

To guarantee the enrollment, you must pay the tuition of $1095, and download / fill out / submit the Enrollment Package before June 23, 2014.

If you do not have tuition payment or payment information at the time you desire to enroll, we will place you in a reservation status until payment or fully executed payment paperwork is received. Reserved seats are not guaranteed and may be forfeited at any time prior to receipt of payment or payment paperwork.

Click HERE to enroll.

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Self-Employed vs. Independent Contractor – What is the Difference?


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It seems there is a trend to move more and more work to Independent Contractors rather than hire employees directly onto payroll. The answer above is missing a few very critical points, particularly what is the legal definition of a contractor; and can my job be filled by a 1099 worker or must I use a W-2 employee?

The answer here is as simple as two little words. A Duck. If it walks like a duck and quacks like a duck, it’s a duck. In other words, if the position requires the employee to be directed as to how, when, where and with what to do the job, then get quacking… he is a W-2 employee. If however, the job will be done independently, then a 1099 may be the way to go.

Think of a roofer. If you call someone to fix your roof you don’t tell them what size nails to use, how to swing the hammer, which guys will work and when lunch break is. That is because they are independent (AKA 1099)contractors. Now if you have an administrative assistant who is required to be at the office at 9:00 AM, dress according to code, take lunch at noon, use Microsoft Word on an office computer and report to a supervisor, that’s a W-2 employee.

A “1099 worker” is also referred to as an “independent contractor”.“Contractor” is a legal term for a person or firm that enters a contract to perform a service or provide a product in exchange for valuable consideration.Valuable consideration includes monetary pay, goods, services, and more. 1099 is the tax form that these workers use for the IRS.

The IRS has a guide that helps define 1099 workers by establishing criteria for employees, non-employees and independent contractors. Some of the points the IRS considers include:

  • Behavioral control – the extent to which the hiring company controls and directs the worker.
  • Instructions the business provides to the worker – the worker’s freedom in choosing when and where to work, what tools to use, where to purchase supplies, where to purchase related services, what work must be performed by a specified individual,whether subcontractors are permitted, and more.
  • Training provided to the worker — independent contractors usually use their own methods to carryout work.
  • Financial control– independent contractors usually have unreimbursed expenses, make a significant investment in the facilities they use to carry out work, invoice by flat fee/rate or some other method than a regular wage, and end up in a situation where they face a profit or loss.
  • Relationship type— independent contractors have written contracts, no benefits, non-permanent relationships, non-core functions, and the freedom to work for other companies.

Employee mis-classification is something that the Feds aren’t messing with. From large businesses to mom-and-pop shops, the fines are everywhere and they’re not cheap. If you use a 1099 employee the IRS assumes certain criteria are met. If the person working does not meet these criteria, you may be liable for back taxes, fines or even jail time.  Estimates are that 20% of businesses mis-classify workers; so make sure your business isn’t included in this nasty statistic. Read “Independent Contractor (Self-Employed) or Employee?” on the IRS website. Don’t forget that to be safe on the 1099 issue.

Out of Office Notice (12/6/2013 – 12/16/2013)


Our campus is closed between December 6 and December 16, 2013 due to the attendance of “Love Mexico Destination Wedding Expo.” If you have any question regarding our upcoming class, please just send your email to TheWeddingAcademy (at) gmail (dot) com. We will be check our emails on daily basis.

We will share what we’ve seen and learned from the Expo at our upcoming classes. There will be some great materials for you if you are interested in destination weddings.

Wedding in Cancun (www.2-events.com)

Wedding in Cancun (www.2-events.com)

Day-of Wedding Coordination is a Myth


Many brides call or email us asking for the “Day-of” coordination service. What is it? The TRUTH is it doesn’t exist.Then why do so many brides want it? Where did this term come from? The term was introduced and perpetuated by wedding publications and blogs.

They’ve convinced the bride that they can plan their own wedding and simply bring in a coordinator to handle things for them on the wedding day. Jumping on that bandwagon were newer, inexperienced planners who wanted to build up a portfolio. So along came the $500 “day-of” coordinators.

Let’s break it down, shall we? You can expect your coordinator to work, at the very least, 10 hours on the wedding day. If you hired an established planner, his/her hourly rate is between $50 and $200 an hour. Planners charge different rates based on experience and region. We’ll just base this exercise is on $50 an hour. 

10 Hours x $50 = $1,000

That sounds accurate, right?

Now, let me explain the difference between the Experienced Coordinators and the $500 Coordinators.

EXPERIENCED COORDINATORS: They have been in the wedding business for years and can identify every single problem before the wedding day arrives. Their experience allows them to manage 10 to 15 vendors prior to and on the wedding day. The experienced coordinator is also calm and resourceful, which allows them to problem-solve when things turn bad.They have an extensive vendor list that they can turn to if one your vendors has to be fired and a replacement needs to be found FAST. They have extensive knowledge in floor plans and timelines. Another advantage the experienced planner carries is insurance, which is required by almost all venues. The experienced coordinator can charge anywhere from $50 to $200 an hour for their expertise. On your wedding day, you can expect that your coordinator will work at least 10 to 14 hours.

 $500 COORDINATORS: They are most likely new to the business. Their list of vendors is minimal, if they have one at all. They have very few weddings under their belt, which means they don’t have much experience. Because of that inexperience, they may not be able to direct a large number of vendors requiring their leadership. Their knowledge of contracts and timelines is minimal. They may not have the insurance required by your venue. The “Day-of” planner charges $500.

Here is where it gets interesting. In order to be present at your wedding, your wedding coordinator has to do more than just show up on the wedding day. Why? What’s so hard about just showing up? Let me pose a few questions for you to consider. Humor me, it’s all going to make sense. Here we go:

  • Should your coordinator know who all of your vendors are? Well, of course they should. They would have to spend hours calling each one, introducing themselves to them, discussing their duties, delivery, set-up and start times.
  • Should your coordinator have copies of — and have read — all of your vendor contracts? In order for them to fully understand what each vendor’s scope of work is, delivery and set-up times, and even the amount of hours of service they are providing, they would have to spend hours reading and comprehending these contracts. Without these contracts, they’re not able to create an accurate timeline of your day.
  • Should your coordinator know the physical aspects of your venue? It’s essential. They have to visit your venue prior to the wedding day. Together with you and the venue managers, it’s mandatory that they perform a detailed walk-through includes the vendor’s meal room and the loading area. It’s their job to know your venue like the back of their hand. If they just show up on your day, how do they know where the load-in dock is? How will they direct the vendors on delivery and set-up? Can they tell the DJ or band where the electrical outlets are for their use? By meeting with the venue managers prior to your wedding, they know your floor plan. They would know where there is an extra chair if an unexpected guest arrives. And by the way, they spend time revising and reviewing many versions of your seating chart in order to know that. They definitely will sort your guest list by last-first name alphabetically and by table numbers since the majority of your guests expect the coordinator to help them find their escort cards and seats.
  • Should they make a timeline for your wedding day? ABSOLUTELY. I’ve been planning weddings for over 10 years, and it takes me an average of three hours to draft the perfect timeline. Yup, I’m serious. After the preliminary timeline has been made, the coordinator need to review it and confirm the detailed activities with the bride, groom, their wedding party, all vendors and the venue manager. Then,the coordinator will update all changes and send customized timeline and instruction to your wedding party, ushers, attendants, officiant, venue, caterer, photographer, videographer, florist, rentals, ceremony musicians and DJ. Everyone follows the coordinator’s timeline and directions. Moreover, the coordinators have to be super flexible and be able to adjust it as the day goes on, especially if problems arise.
  • Will your coordinator direct your rehearsal? They absolutely should. The only reason they wouldn’t is if your ceremony takes place at a church. At any other venues, don’t expect the venue manager will coordinate the rehearsal for you… it’s not their job. An experienced coordinator will take their time to send you a ceremony diagram and go over the details with you. My clients and I work together to decide who stands where, who walks in first, last and in between. We also determine if there is a table needed for a memorial, or a unity candle. With preparation, your rehearsal should last only an hour. This ensures you get to dinner on time and start having fun.
  • Who sets up your guestbook, place cards, favors, toasting flutes, framed photos, signage, cake knife and server… and all those special little items you that require attention? Your “day-of” coordinator does. But how do they get them? The experienced coordinators will attend and direct your rehearsal, and gather all these accessories at the rehearsal. They show up on the wedding day setting up all these items. If your coordinator only shows up on the wedding day, how would these items get to your venue during the preparation time? Who is going to bring them? Will the items be delivered on schedule?

We’ve addressed some very important questions and scenarios. We hope it’s much clearer for you to understand what tasks your coordinator must perform prior to your wedding day. Are you still not sure? Let me break down the required tasks and time spent performing those tasks.

  • Contacting your contracted vendors and obtaining their contracts — 3 hours
  • Reading and fully comprehending contracts — 3 hours
  • Venue walk-through — 2 hours
  • Creating and revising a timeline to perfection — 5 hours
  • Assisting you in creating your ceremony order and flow — 1 hour
  • Rehearsal and rehearsal dinner coordination…and gather the accessories — 5 hours
  • Pre-planning with the bride on ceremony lineup, seating chart, floor plans, place setting, etc. — 3 hours
  • Wedding day coordination — 10 to 14 hours (with 1 assistant)
  • Total hours required to PERFORM SUCCESSFULLY on the wedding day: 36 hours

36 hours X $50 = $1,800.00

1 day of assistant for 10 hours x $20 = $200

Total $2,000.00

That’s far more accurate. And we haven’t included the costs for our assistant, our insurance and our overhead costs.

We know that every bride expects her “day-of” coordinator to handle all of the tasks outlined above. When it’s broken down, she is charging you $500 for 36 hours of her time. The $500 does not include the costs of their phone, website, advertising, computer, transportation, fuel costs, paper and printing. After the costs of doing business are accounted for, you are paying them $3.00 an hour. That’s just crazy talk! It’s less than minimum wage. Even employees at McDonald’s make more than $3.00 an hour.

How hard would you work for your boss if he told you he wanted you to perform the tasks of a $50.00 an hour employee, but he’s only going to pay you $3.00 an hour to do it? Eventually you will be tired and disgruntled. So is the $500 coordinator.

A word to “day-of” coordinators out there offering this service: If you are reading this, ask yourself, “Am I not worth more?” Your future is based on the reputation you build with venues and vendors. If you place yourself in a situation ripe for disaster, you place your reputation at risk. Your career will not thrive on bad reviews. For clients and the industry to value you, you must first value yourself. Offering at least “month-of” services, and charging properly for it, allows you to perform a thorough job for your clients, and it raises the level of professionalism in the industry.

A word to brides who want a “day-of” coordinator: Be careful, you may get what you pay for. We’ve actually received calls from brides who thought we were too expensive. They have called us after their wedding to say, “I should have listened.” By then, it’s too late. You only get one opportunity to do it right. Don’t put the success of your wedding day in the hands of the $5-an-hour wedding coordinator. If you aren’t paying them what they are worth, the odds are they don’t have your best interests at heart.

Celebrity Wedding Planner - Sherrien Shui

Celebrity Wedding Planner – Sherrien Shui
http://www.2-events.com

Who are certified wedding consultants?


What’s your 2014 new year resolution? The economy is so unpredictable and the job market isn’t really secure. Why not learn a new skill and become a wedding consultant?
 
The Wedding Consultant Certificate is not limited to wedding planners and coordinators only.  If you are florists, designers, photographers, videographers, bridal stylists, catering sales…, this certificate program also helps you to become more professional and understanding how to communicate with your clients and better market your services. For students who have never working in the wedding industry, our instructors will help you to find out what’s most suitable field for you in the wedding and special event industry.
 
2014 Spring certificate program begins on January 14, 2014. Sign up now to secure your seat! We received so many inquiries from students in Greek, Italy, Taiwan,Canada, Korea, Mexico, out-of-state (e.g. New York City, Boston, Seattle, Las Vegas, Houston) who plan to fly over and take our 12 weeks program.  Unfortunately, we do not have enough staff to provide housing assistance and transportation.

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Get ready to enroll 2014 Spring Wedding Consultant Certificate Program!

We have received so many inquiries about our next wedding consultant certificate program. After coordinating with several instructors’ busy schedules, we have finally confirmed our dates. The new course will begin on Tuesday, January 14, 2014. It will be held on every Tuesday evening from 7:00 PM to 10:00 PM at Twogether Events studio. To enroll the class, all you need to do is to sign up and pay your registration fee at the EventBrite (https://twa2014spring.eventbrite.com) site. Then, simply download the registration form, fill it out and mail to us with your tuition before January 7, 2014.

Our office phone line has been acting strange lately. If you have any question, please call the instructor Sherrien at (626) 826-2890. Thank you.

No English = Yes Problem


We received inquiries about offering our Certificate Program in other foreign languages instead of English. Of course, we have multi-lingual instructors that may cater your needs. However, you must be able to communicate in English in order to become a wedding consultant in the US. Most event venues and service providers are English speaking people. They speak only English and do not speak other foreign languages. Also, you will have to assist your clients in reviewing their contracts and orders, writing instructions to service providers, attendants and wedding party. You might need to contact the fire department, city hall, County Clerk marriage license department. All these legal documents are written in English and not everyone understand your language(s). So if you do not speak, read and write English, we suggest you taking some language courses before you join our program. We love to have you enrolling our program, but for your own benefits, we suggest you sharpen your basic skills before you join us.

2013 Spring Wedding Consultant Students’ Graduation Project – Beach Themed Wedding

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2013 Spring Wedding Consultant Students' Graduation Project - Beach Themed Wedding

2013 Spring Wedding Consultant Graduates’ Picture with the owner of Doubletree by Hilton Hotel San Pedro and The Wedding Academy’s Principal Sherrien Shui

Check out our featured Allen Taylor Photography’s remarkable work of our students’ “Beach Themed Wedding Designs”? : http://bit.ly/12oywkU